OBS* International Conferece - "Broadband media: changing times, changing media". Hosted by Obercom & COST A298 Action
Lisboa, November 23rd, 2009
In this presentation, I analyse the opportunities and challenges created by the relationship between Digital Terrestrial Television and broadband services, which is known as Hybrid Television. First of all, I describe the current situation of DTT and broadband, which favors their approximation. Secondly, I briefly describe some technical details as well as some current market initiatives. Next, the strengths, weaknesses, opportunities and threats of Hybrid TV are analysed (SWOT analysis). To conclude, I raise some questions concerning the implementation of this new technology and how it can contribute to the consolidation of the Information Society paradigm.
To dowload an abstract of the presentation, click here.